First Party Data refers to the information a company collects directly from its audience — customers, website visitors, app users, or subscribers — through its own channels. This data includes behaviors, preferences, purchase history, and interactions gathered via websites, CRM systems, social media, or email campaigns. https://www.jarvisreach.io/blog/first-party-data-customer-analyt... https://www.jarvisreach.io/blog/first-party-data-customer-analytics-enrichment