Taxi businesses today are not just about having cars on the road. They are about knowing where, when, and how to serve customers better. And the smartest companies are already doing it. Experiments using past taxi trips in New York City show that using data can reduce average wait times by around 30%, and by up to 55% in busy areas. (Source: Cornell University) https://www.bipmemphis.com/why-data-is-the-new-fuel-for-taxi-businesses-leveraging-reports-analytics